Friday, February 1, 2008

Microsoft could go hostile--what about google

this was such a good link, I came back to post a special post just for it.

Google online challenge for students!

Announcement
January 16, 2008

Universities rise to the Google Online Challenge

Professors across the U.S. and the world have partnered with Google Inc. to introduce students to the world of online advertising and already 8,000 students are ready for the challenge.

The Google Online Marketing Challenge is a hands-on competition which will give undergraduate and post-graduate students direct experience with online advertising and marketing. Student groups will receive $200 to spend on Google AdWords™ advertising, working with a local business of their selection to devise effective online marketing campaigns. They will outline a strategy, run the campaign, assess their results, and provide the business with recommendations to further develop their online marketing.

Students will have three weeks to mastermind the strategy and will pit their marketing minds against thousands of students worldwide. During the three week period, the different student groups will have to submit two competition reports, one before they begin the Challenge and one after the campaign has ended. Entries will be judged by an international panel of professors and winners will be chosen based on the success of the campaigns and quality of the reports.

With 724 teams in the U.S. already registered for the competition, there are still two weeks left for additional universities to sign-up. The Challenge begins in February 2008 and is open to any higher education institution from anywhere in the world.

David Lawee, vice president of product marketing at Google said:

"As online marketing becomes a larger part of the overall marketing mix, we think it is important to help the world's future business leaders understand the medium and the vast opportunity that exists online. By connecting university students with local businesses in their area we hope to give students great experience and help local businesses harness the power of the web to attract more customers."

"We set an initial target of 200 participating classes worldwide and are delighted that we have surpassed this target with 724 university teams in the US already signed up. Since there is no limit to how many teams can participate and there are still two weeks to register, we look forward to more universities signing up."

Ashish Goel, associate professor at Stanford University, said:

"In my opinion, the Google Online Challenge is an excellent and rare blend of business strategy and online marketing insight. This will lead to great discussions as students have to identify a business, devise an advertising strategy, and optimize their online campaign. This will encourage them to think both technically and in real-world terms. Both students and businesses benefit: the students get business experience, and the businesses get free online marketing. Having this practical hands-on experience is priceless in today's business world."


The challenge works like this:

Professors divide students into groups, who then receive free online advertising vouchers for Google AdWords worth $200.
The groups or professors recruit a small to medium sized business, under 100 employees, who have a website but don't currently use AdWords. Each group works with the business to set up an account and structure an online marketing campaign.
During a 3 week competition window, the groups optimize and refine their campaigns. They will need to submit two competition reports – one before they begin and one after the campaign has ended. Entries are judged and winners chosen based on the success of their campaign and the quality of their reports.
To accommodate students all over the globe, students can compete over any three consecutive weeks between the February 10th, 2008 and May 24th, 2008.
Global and regional winners will be announced in July 2008.
More details can be found at:

Wednesday, January 30, 2008

Sunday, January 27, 2008

viral url

So you have finally stepped into the world of making money online. You too, like the others, have decided to start with the affiliate programs. Also, you must have heard that it’s not a big deal to make good money with affiliate marketing, provided you choose the right programs and do some strategic planning while promoting your affiliate products. So far so good.
Whether you are promoting other people’s products or promoting your own products - that doesn’t matter because after all it is nothing but your own business and your means to earn good money. So whichever be your case, I am sure you would not want to leave money on the table and invite others to steal your share of profit.
Even though the industry of affiliate marketing is pretty competitive but if you are cautious and are strategic in your marketing techniques then, it could be very profitable for you.
Take a close look at the industry, you will see that not every one who gets into affiliate marketing is successful. People who are doing well leave no room for failure and take all security measures and understand its importance.
Yes! Security is one of the key factors in affiliate marketing. If you do not adopt proper security measures, then your business will be at high risk. One of the most important way to restore security is to protect your affiliate links. Do not take them for granted. A bit of carelessness on your part in regards to affiliate links may cost you a lot of dollars..

Do you know the long complicated links that you send to your prospective customers not only look convoluted but they can create a lot of problems too! If you send such an affiliate link to your customers, then the smart ones will definitely figure out that you are promoting someone else’s product and they would rather visit the parent company. Also, if your link does not function then your customers have to type a really long URL into the browser, which will definitely put him or her off.
You could be a victim of even a worse situation. What if some devious Internet pirates steal your affiliate links and replace them with theirs. If they do that, then you get no commission at all.
Did I scare you off with all of the above possibilities? Well, that certainly wasn’t my intention. I just wanted to open your eyes and state facts that actually happen in the world of Internet. It happened with me until I came across ViralURL , that brought a revolution to my online ventures.
So, if you are not getting the desired results out of your affiliate marketing,don’t lose hope. There’s definitely a remedy to this problem and that is ViralURL.com
Do I hear you asking, what is it and how can it help in averting any adverse situation for an affiliate marketer like me?Be patient and read on, if you love your business.
ViralURL is a link cloaker that protects you in the truest sense. There may be many unethical people lurking around, who might play with your affiliate links by cutting them off or replacing them with their own etc. How much effort you put in towards building your business and advertising your business, if your links are tampered with, then all your hard work will be rendered useless.
In order to avoid such a rip off, ViralURL gives you full protection and sees to it that your affiliate links never get exposed to others.
So save yourself from getting ripped. Get all the commissions to your account that you rightfully deserve. All this is made possible by ViralURL.com
It is a blessing for every affiliate marketer like you and me, who wants to achieve success in their endeavor.
Is ViralURL limited to only link protection?
NO!
It does much much more than that. Let’s see what ViralURL can do for us:
*ViralURL helps us in protecting commission.*ViralURL helps in building mailing lists.*ViralURL helps in tracking statistics.*ViralURL helps in earning extra ad credits.
In short, ViralURL allows us to create massive business leverage.I don’t see any negative aspect associated with ViralURL. All you have to do is join it for free, then cloak your links, promote them and see your business soaring higher and higher.
You can get all detailed information about the program from the site http://www.ViralURL.com/mylinks. There, you can find several unsolicited testimonials from various users of ViralURL. So if you want to protect your business and see your earnings grow, try ViralURL. You have nothing to lose with it.
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Saturday, January 26, 2008

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